Why brands need to stop treating sound as a backing track

The fix is simple. Stop treating audio as a backing track. Bring it into the creative process from minute one. Choosing music ...

Talk Dirty to Me: Inside Hollywood’s Audio Erotica Craze

Stars from Andrew Scott to Katherine Moennig and Chris Briney have been enlisted to moan, groan and narrate steamy stories ...

Behind the Soundscape That Drives Carol Mad in ‘Pluribus’

Kathryn Madsen and Nick Forshager discuss designing the isolating silences and the world-spanning hive-mind dialogue of Apple TV's 'Pluribus.' ...
MacRumors

New Apple TV Intro Was Made With Practical Effects

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...
9to5Mac

Apple TV’s colorful new intro was created with real glass and practical effects

Apple TV+ recently became just Apple TV and introduced a vibrant new logo and intro as part of the brand refresh. It turns out that colorful new intro to Apple TV content was created on camera using ...
AppleInsider

Apple TV's rebrand introduces a new logo and a signature sound

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...
9to5Mac

Apple TV’s new intro has three different versions, plus more tidbits

Finneas and Apple teamed up for the new Apple TV intro video that will start airing before TV shows and movies. The video arrives alongside Apple rebranding Apple TV+ to just ‘Apple TV.’ Though the ...
MacRumors

Apple TV+ to Apple TV Rebrand Now Official, Here's the New Intro

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the ‌Apple TV‌+ page on its website to read just "‌Apple TV‌." Apple also shared a short YouTube video announcing the ...
Deadline.com

Apple Debuts New Apple TV Intro With Music By Finneas Following “Vibrant” Rebrand

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...
9to5google

Nest Mini and Audio lights switching to new Gemini colors

Ahead of Gemini for Home early access coming at the end of October, Google is rolling out a firmware update that brings new light colors to the Nest Audio and Mini. Upon hearing “Hey Google,” the Nest ...
The Verge

If you can get past the terrible logo, Audacity 4 looks pretty great

Over 25 years it’s gone from a clean and simple audio editor, to a UX nightmare. Version 4 aims to fix that. Over 25 years it’s gone from a clean and simple audio editor, to a UX nightmare. Version 4 ...
GamesRadar+

James Gunn says DC Studios' opening logo sequence isn't a big "Marvel-esque" intro because they can sometimes be "too long" and "became too much a part of the movie"

DC Movies James Gunn reminds everyone he's "never said" that Brainiac is in the Superman sequel DC Movies Fans are begging James Gunn for a blue-and-grey Batman costume with white eyes, but he's ...