Millions of Kroger shoppers swipe or enter their loyalty card at the checkout every day, allowing the retailer to tabulate ...

A new Consumer Reports (CR) investigation uncovered that Kroger grocery stores collect extensive customer data and use it to make detailed inferences, such as by using an “income predictor,” an ...

So what it means is many people will get personalized discounts. A lot of people love discounts and it’s a free loyalty ...

and all of the data sits within a data science division of a separate arm of the retailer. Kroger Precision Marketing is focused on grocery shoppers, has a self-serve Retail Media platform, and a ...

Consumer Reports uncovered that Kroger collects vast amounts of personal data through its loyalty program. The grocery giant ...

Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using this information to power its “precision marketing” division. The data ...

Seniors must either present a Kroger loyalty card or sign up on the day in order to be eligible, Bruce said. “Providing fresh, affordable food at the lowest price is our main mission for ...

The discount is exclusive to those ages 55 and older using their Kroger loyalty card or ID. Shoppers will need to let their cashier know they qualify for the discount, Kroger said in a news ...