The first of Highdive’s entertaining ‘multi-chapter’ odyssey of the colonel’s pursuit of the perfect fried chicken recipe has ...

Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

Harland Sanders built Kentucky Fried Chicken into a success but sold it for just $2M, feeling sidelined as it grew into a global brand. He died in 1980.

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

KFC is begging consumers to give it another chance by inviting them back to its stores to taste its chicken. The chain aims to launch a new era focused on improving its food and operations to reverse ...

The fast-food chicken chain is plotting a comeback after losing market share to established rivals, such as Chick-fil-A, and newcomers, like Raising Cane's.

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Fried Pickles just hit the KFC menu — and that’s not even the biggest news. The chain is also giving away Fried Chicken ...

With control of the House on the line, the GOP is looking to rally “prosperity” voters in 2026.

Christophe Poirier, chief new concept officer for KFC spinoff Saucy, has been in the industry long enough to know that a lot of brands try to mirror their customers. But he has a different point of ...

Just in time for the 4th of July celebrations, KFC Hawaii is bringing the heat with the highly anticipated return of its Hot & Spicy Wings! After more than three years off the menu, this local ...