Pensacola trademarked "Where Florida Begins" and its new "radiant burst" logo in the city's third rebrand since 2010.

Winfrey calls her new book with obesity expert Dr. Ania Jastreboff a "public service" Chris Frawley/Harpo, Inc. For more than 40 years, Oprah Winfrey has struggled publicly with her weight Two and a ...

The internet is good for plenty of things, but perhaps its most underrated value is its ability to turn an absolute nothingburger of a question into a worldwide search for truth. Case in point: the ...

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Cracker Barrel's chief executive is under mounting pressure from conservative influencers to resign after the restaurant chain abruptly scrapped its new logo following a wave of backlash. The logo, ...

Cracker Barrel CBRL6.42%increase; green up pointing triangle said it is reverting to its “Old Timer” logo after a rebrand ignited a culture war. “We said we would listen, and we have. Our new logo is ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel is reversing course, announcing Tuesday that it would scrap the new logo it introduced after facing backlash over the rebrand. “We thank our guests for sharing your voices and love for ...

After what might be the worst branding mistake in a long time, Cracker Barrel just delivered a brilliant lesson in responding to criticism and winning back trust. Last week—you’ll remember—the ...

Cracker Barrel's controversial redesign made its way to the president's desk, and now the company says it's reverting to its old logo. “We thank our guests for sharing your voices and love for Cracker ...

Cracker Barrel announced Aug. 26 that it is dropping its much-criticized new logo and returning to the "Old Timer." "We thank our guests for sharing your voices and love for Cracker Barrel. We said we ...