Coupled with the HBO Max reversion that occurred just last month, the redivision of WBD might be yet another obvious ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

We’re not quite there yet, but it sure feels imminent.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal for new episodes, citing a shift in corporate priorities during a period ...

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

HBO's series adaptation of 'Harry Potter' has unveiled its new casting for several characters, including Draco Malfoy and ...

The re-rebranding of Max as HBO Max emerged as the Big Story from this week’s Upfronts. The reverse name change -- announced at the Warner Bros. Discovery Upfront Wednesday morning -- stood out ...

WASHINGTON — After rebranding as Max in 2023, HBO's streaming platform is returning to its original name, HBO Max, this summer. The announcement came as part of Warner Bros. Discovery’s major ...