Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Discovery on Wednesday announced that this summer it plans to change the name of its streaming service "Max" to "HBO Max," a ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

That strategy likely didn’t pay off ... The company said in a press release that “returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that ...

Piper, noooo!' From viral moments and shoppable caftans to viewer wanderlust, HBO leaves no stone in the culture unturned ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days where the world tries to trick each other. There is nothing unique about this day and the ...

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

Discovery merged HBO Max and Discovery+ ... So trashing a respected brand, only to realize “whoops, bad idea,” is now “boldly iterating” their “strategy and approach.” ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...