Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Piper, noooo!' From viral moments and shoppable caftans to viewer wanderlust, HBO leaves no stone in the culture unturned ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers in New York. Executives cited recent momentum, with the service ...

“Going from HBO Max to Max was the pinnacle of walking away from brand equity, brand loyalty and brand clarity,” he said. Lisa Kane, strategy director at branding consultancy Siegel ...

HBO Max passed on new Sesame Street episodes late last year, but don’t worry: Elmo, Cookie Monster, and the rest are moving ...