How Omnichannel Outreach Is Changing The Way Lead Generation Actually Works

When lead generation relies on only one or two channels, timing and context frequently work against engagement.
The Citizen

Mayor leads scholar transport inspections in Midvaal

Midvaal mayor Peter Teixeira led scholar transport inspections at Meyerton High School following a fatal Vanderbijlpark crash ...
Marketing

The Top Digital Channels for Generating B2B Leads

B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave. The ...

Disrupting the GTM Lie: Ed Locher Exposes Why the MQL Machine is Failing B2B Growth

In this episode of Disruption Interruption, Ed Locher, CMO of PureFacts Financial Solutions, joins host Karla Jo Helms to dismantle the "MQL Lie." Locher explains why traditional automation fails to ...