Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The ...

Lyor Cohen, the company's global head of music, argued that Billboard's formula for the charts doesn't put enough weight on ad-supported streams. By Ethan Millman Music Editor YouTube will stop ...

YouTube star and gaming creator PrestonPlayz has set an advertising sales partnership with digital agency Studio71 for the portfolio of channels managed under his The Best Never Rest banner. Based in ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

YouTube is rolling out new ad features for Shorts to help brands stretch their holiday budgets and tap into the momentum of short-form video. What’s new: Why we care. These updates make Shorts ads ...

TL;DR: A lifetime AdGuard Family Plan is just $16 with code FAMPLAN but only until 12/14! Online ads have gotten louder, trickier, and harder to escape. Autoplay videos, pop-ups, and constant ...

Levi Strauss, American Eagle and Gap have leaned on A-list celebrities like Beyonce and Sydney Sweeney to drive denim sales, sparking a "denim war" in retail. The campaigns cost retailers millions of ...

Apple today shared a new "I'm Not Remarkable" ad that highlights the accessibility features available on the iPhone, iPad, Mac, and Apple Watch. Apple says its products are designed for every student, ...

On YouTube’s conservative airwaves, podcast hosts tout products that let people buy into the MAGA crowd: Republican Red Winery vintages for toasting the “silent majority;” Black Rifle Coffee for ...

Even when Gap was a humble denim specialist with a lone San Francisco outpost, the retailer knew how to bridge the divide between the clothes people wanted to wear and the clothes they could afford.

YouTube might have started a new crackdown on ad blockers, as several users have reported that the YouTube website is not functioning properly when used in a desktop ...