UK Athletics relies on a decade-old, abstract Wildcat silhouette that alienates fans Rival brands and retro marks demonstrate visual strength and drive fan resonance Adopting a classic or refreshed ...

PHOENIX (AZFamily) — After a long-fought legal battle between the federal government and Grand Canyon University, the U.S. Department of Education is now officially recognizing the Phoenix-based ...

ALEXANDRIA, Va. — If you want to understand how separated our world has become, look no further than the way we write, clean, printed letters stranded on the page, spaced like islands. But inside one ...

UNC is replacing its Old Well logo with the interlocking NC symbol — which was previously utilized for athletics only — as its primary branding. The new logo is part of a greater brand campaign to ...

Since ripping onto the watch scene last June, Noah has collaborated with Timex to reliably produce the most coveted affordable pieces in the industry. The pair’s first Tank-inspired model sold out so ...

CINCINNATI, Ohio — Graeter’s Ice Cream fans can look for new packaging in the freezer case. Shoppers will see that the signature maroon color returns to prominence, complemented by elegant patterns ...

The news broke recently that the University of Rochester has done some rebranding. Not everyone is happy. As part of the refreshment process at Rochester, the university’s logo, the one with the ...

The University of Rochester unveiled a streamlined, modernized logo this month as part of its brand refresh, but some online have taken issue with the change. The university said the revitalized brand ...

While sitting outside the Big Three Japanese watchmakers of Seiko, Citizen and Casio, Orient nevertheless has its fans. The brand — which for the past 16 years has had the same parent company as Seiko ...

Shippensburg University has introduced a new athletics logo that provides the department’s 20 NCAA Division II programs a new look. The logo will be rolled out in phases as it is integrated into ...

(WHTM) — Shippensburg University is setting sail with its new athletic logo. The university announced Wednesday it was changing the athletic logo of a sailing ship to an anchor with an “S” wrapped ...

GRAND RAPIDS, MI-- A distinctive triangular logo with an ‘A’ now adorns the canopy roof of downtown Grand Rapids’ newest entertainment venue, marking another milestone in the construction of the $184 ...