Fender’s first location in Shanghai. Photo source: Fender. The Shanghai space gives the brand a tactile way to connect with the city’s musicians. A legendary name in rock history is finally building ...

When it comes to fanfares, it doesn’t get much bigger than this. I’m in Tokyo for Fender Experience 2025, a three-day celebration of all things Fender. Members of the media from Japan, China, the UK ...

How did a guitar that failed to grab its intended market – the market it was literally named after – end up becoming the instrument of choice across surf-rock, post-punk, new wave, power pop, shoegaze ...

In the Fender guitar factory in Corona, California, beneath the gaze of the game-changing riff-masters (Jimi Hendrix, Phil Lynott, Jeff Beck) whose action-shot portraiture hangs high on the walls, the ...

Welcome to a guitar-focused space by Leigh Fuge — guitarist, educator, and content creator from Swansea, UK — featuring lessons, gear demos, amp and pedal reviews, collaborations with top brands like ...

Fender is a historic American brand and many of its most prized instruments are still built in California. Yet some of its most hotly discussed releases originate from the other side of the world.

The world of JDM is a microcosm of passionate automobile fans and car-tuning wizardry. After all, it has given us icons like the Nissan Skyline GT-R, Mazda RX-7 FD, and the gorgeous Honda NSX. Yet, ...

Coolest hybrid ever or oddball offset experimentation gone wild? When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Fender Japan has embraced the ...

The Indonesian-made model breaks new ground for Fender affordability and is sure to put the Acoustasonic into the hands of ...

Fifty years ago in March 2025, the Japanese company Sanrio introduced Hello Kitty to the world. Designed by Yuko Shimizu, the familiar anthropomorphised cat character has transcended cult status and ...

One of the greatest music icons of all time has been given a fresh lease of life in Australia and it is something to behold. This is not a riddle, but just what springs to mind when you sit down with ...

After nearly a year since opening its first flagship store in Tokyo, guitar maker Fender has been making itself at home in Japan while serving up delicious ham sandwiches. It’s perhaps in honor of ...