From its military origins to an iconic brand symbol, Jeep and the Jeep logo have undergone a fascinating journey through time ...

The evolution of the engadget logo shows how brands stay relevant by adapting to new technologies and design trends.

The original Wired logo, a mix of serif and sans-serif fonts, was designed to represent the clunky, pixelated feel of early digital communication and the tension between print and screen media. Over ...

The Cleveland Browns’ helmet history reflects grit, tradition, and evolution. From leather caps to the iconic orange shell, ...

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

They say your body is a temple. In the military, that temple is often covered in eagles, unit insignia and enough skulls to make a biker gang blush. For generations, tattoos have served as both a rite ...

Forged from 90 years of history, facing forward to the future - this is who we are. A new look, same heart. Built for what’s ...

Cracker Barrel debuted its new logo on Tuesday, removing the man resting on a barrel and leaving only the name of the restaurant serving southern-style comfort food. The new design marks the first ...

ST. LOUIS, Mo. (Matrix Midwest) - The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the ...