From its military origins to an iconic brand symbol, Jeep and the Jeep logo have undergone a fascinating journey through time ...

The evolution of the engadget logo shows how brands stay relevant by adapting to new technologies and design trends.

Harley-Davidson's logo wasn't always orange and black, and not every Harley logo today carries that color scheme. Here's how ...

The original Wired logo, a mix of serif and sans-serif fonts, was designed to represent the clunky, pixelated feel of early digital communication and the tension between print and screen media. Over ...

Forged from 90 years of history, facing forward to the future - this is who we are. A new look, same heart. Built for what’s ...

They say your body is a temple. In the military, that temple is often covered in eagles, unit insignia and enough skulls to make a biker gang blush. For generations, tattoos have served as both a rite ...

ST. LOUIS, Mo. (Matrix Midwest) - The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the ...

Cracker Barrel debuted its new logo on Tuesday, removing the man resting on a barrel and leaving only the name of the restaurant serving southern-style comfort food. The new design marks the first ...

NEW YORK (AP) — Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have ...