Volkswagen is spending Super Bowl money to tell America it wants “Drivers Wanted” again, but […] ...

The 30-second spot shows a series of invitations and aims to reverse VW's sales slide ...

Volkswagen is hoping to recreate the magic of 'Drivers Wanted' by reimagining the campaign for 2026 with a Super Bowl ad.

VW's U.S. sales fell 13 percent in 2025, so the campaign will feature the whole lineup, including a vehicle that is not available as a 2026 model.

Back in 1995, Volkswagen came up with a slick advertising campaign with its "Drivers Wanted." It helped the company sell millions of its vehicles without trying to reinvent the wheel.

Volkswagen joins the very limited lineup of automakers that will air commercials during the Super Bowl LX. This is their ad ...

Through a series of social posts with embedded clues, Volkswagen is inviting a new generation of drivers to live life in the driver's seat and rewarding their curiosity. The clues direct audiences to ...

Get ready for nostalgia. See all the vehicle brands that are planning to air commercials during this year's championship game ...

Anyway, here’s the handful of car companies that actually did pay to showcase an ad in the Super Bowl for 2026. Let us know ...

Volkswagen's new full lineup ad, titled "The Great Invitation," is set to air during the 2026 Super Bowl this weekend. And, just like the decade it celebrates, there isn't a cellphone in sight past ...

Automakers saw massive spikes in car shopping and search interest during the big game, with some models seeing over 400% ...

Volkswagen’s 2026 Super Bowl ad references the nostalgic “Drivers Wanted” campaign from the 1990s. The ad features a vehicle ...