Mitchell & Ness, along with Nike and a couple other brands, would likely be on most sports gear afficionados’ Mt. Rushmore of ...

Deion Sanders is one of the greatest signature athletes in the modern era. But is Shedeur Sanders prepping to take the throne ...

Coach Prime then partnered with rival sportswear company Under Armour in 2009 to release custom shirts, shoes and cleats. However, due to his complicated endorsement history, Sanders’ daughter, ...

As one of World Wrestling Entertainment's top-drawing superstars, Roman Reigns often asks opponents and fans to 'acknowledge' him. On Monday, he acknowledged Co ...

Away from Boulder and out of the public eye for much of the offseason, Coach Prime was as charismatic as ever at Big 12 Media ...

On Thursday, Shelomi shared a photo of a pair of white Nike sneakers with black accents. She tagged Deion Sanders' Instagram account on the story. Nike has partnered with Sanders spanning decades ...

Nike Air branding on the Nike LeBron 21 "Prime 93" colorway. / Nike According to the product description, Sanders' legendary swagger inspired James to strive for his own greatness.

Colorado Buffaloes football coach Deion Sanders' Nike Air DT Max '96 "Love Letter to Connie" sneakers are $60 off at Shoe Palace.

Roman Reigns wore Deion Sanders' signature Diamond Turf shoes on Monday Night Raw, and the Hall of Famer took notice.

Nike is set to revive one of the most popular editions of Deion Sanders’ Diamond Turf sneaker line.

Two of the biggest stars in sports history are teaming up again. Two-sport legend and Colorado Buffaloes coach Deion Sanders, along with Los Angeles Lakers forward LeBron James, have a second ...

Nike also began a partnership with Coach Prime’s eldest son and social media creator Deion Sanders Jr. on his version of the Diamond Turf 92 signature shoes. The sneakers come in a sleek ...