Before the pandemic, United Airline's strategy focused on cutting costs to expand margins, which averaged 10.6% between 2015 and 2019. In 2021-22, United announced a series of aircraft orders for up ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

This project segments 9,999 high-value retail customers using RFM (Recency, Frequency, Monetary) methodology. The analysis identifies distinct customer groups and provides targeted business ...

An E-Commerce Sales and Customer Behavior Analysis Project designed to explore and visualize business insights from real sales data. This repo includes end-to-end data analysis with SQL, Python, and ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. For decades, marketers have relied on segmentation to understand ...

In today’s hyper-optimized marketing environment, most executives have access to more customer data than ever before. Between segmentation dashboards, behavioral funnels and campaign heatmaps, ...

Abstract: Customer segmentation is essential for personalized marketing, customer retention, and strategic decision-making. Traditional segmentation methods, such as k-Means and Gaussian Mixture ...

Vehicle strikes four adults on Annapolis sidewalk, police investigation ongoing Four adults were struck by a vehicle on a sidewalk in Annapolis on Saturday afternoon, police said. DC Water to hold ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...