After a cautious 2025, when brands either sat out in producing Lunar New Year campaigns or defaulted to shorter, safer formats, 2026 sees a marked return of film. This shift signals a deliberate bet ...

A county fair experiment revealed the wisdom of crowds. Today, that same mechanism is threatening to make every brand sound exactly alike.

Insights from the Front Lines of Modern Brand Building with Veteran Industry CEO Paul Marobella and Industry Icons Paul ...

Students dissect Super Bowl ads with a marketer’s eye, turning big‑budget commercial spots into lively debates and real‑world learning.

A pair of beverage deals have been announced by NASCAR with an extension with Coca-Cola, and a new deal with BodyArmor.

Monzo, a UK-based bank, increased its marketing spend 77 percent in 2025 and surpassed £1 billion in revenue, a first for ...

Making small improvements across every lever of the business is how a company like Coca-Cola will drive growth going forward, says its incoming CEO.

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ...

With millions watching and dissecting ads in real time, brands can no longer blend in. Emotional resonance is now a key differentiator in an oversaturated media landscape ...

NEW YORK (AP) — Stocks drifted on Wall Street Tuesday following a mixed set of profit reports from big U.S. companies, as ...

What did you think about the advertising spots in the Super Bowl? There were a whole lot of AI-based advertising (and one commercial created entirely with artificial intelligence), countless celebrity ...

Volkswagen went all the way back to 1992 with a commercial set to House of Pain’s “Jump Around.” And Xfinity reunited Sam ...