How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...

Celsius Holdings has made a series of marketing appointments in a bid to turn the US beverage company’s “big brands into mega brands”. The company, known for brands such as Celsius Hydration and Alani ...

The global energy drink market is growing rapidly and driving a wave of corporate consolidation and new partnerships, the most recent coming from Celsius Holdings, which announced Friday that it is ...

Celsius, the #3 energy drink brand in the U.S. and the leader in the energy powder category, has won the Product Launches award in the 2025 Just Drinks Excellence Awards for its introduction of ...

Celsius acquires the Rockstar Energy brand in the United States and Canada from PepsiCo, creating a total energy portfolio. "This agreement marks the next step in PepsiCo reshaping its brand portfolio ...

Aug 29 (Reuters) - PepsiCo (PEP.O), opens new tab has raised its stake in Celsius Holdings (CELH.O), opens new tab through a $585 million deal, as the global soda and snacks maker strengthens its ...

Nisha Gopalan is the Senior Overnight Assignment Editor for Investopedia News. She is an award-winning financial journalist who has worked in London, where she is currently based, and Hong Kong. She ...

PepsiCo (NASDAQ:PEP) and Celsius Holdings (NASDAQ:CELH) confirmed a strengthening of their strategic partnership on Friday. Under the new agreement, Celsius Holdings' (NASDAQ:CELH) Alani Nu brand will ...

On Friday, Celsius Holdings, Inc. (NASDAQ:CELH) surged in premarket trading after unveiling a sweeping agreement with beverage giant PepsiCo Inc. (NASDAQ:PEP). The company said that the deal reshapes ...

(Reuters) -PepsiCo has raised its stake in Celsius Holdings through a $585 million deal, as the global soda and snacks maker strengthens its energy drink business amid shifting consumer preferences.