Banking apps, snack foods, streaming hits, and data tools are all part of Jimmy Donaldson’s growing $5 billion portfolio ...

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business ...

If your video strategy waits until the buyer is “in-market” or “ready to buy” to show up, you’re fighting over the remaining ...

Chair Jerome Powell released a rare video after he said the Fed had received grand jury subpoenas. The video format made his message more visceral, a communications professor said. Powell's selective ...

A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free here. A casual scroll on TikTok now feels like a test: Did you spot the fake or did you ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

(RTTNews) - Harmonic Inc. (HLIT), a virtualized broadband and video delivery solutions company, on Monday said it has received a binding offer from MediaKind to acquire its Video Business for ...

Downloading content from YouTube for your own personal usage can be a challenge at times. 4K Video Downloader Plus is a simple Mac app that makes it much easier to do ...

B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter ...

NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...

You win for now, AI haters. Some big brands are declaring their allegiance. Heineken and Aerie are the most recent to have joined the anti-AI trend. Humans are really good at detecting inauthenticity ...