In this special guest feature, Keke Wu of Avention, outlines the need for B2B marketing predictive models to catch up to their B2C counterparts as well as methods for doing so. Keke Wu is Director of ...

Predictive analytics outperforms more traditional methods of data collection, according to a study commissioned by Radius. The research, carried out by Forrester Consulting, indicates that predictive ...

B2B sales journeys are dynamic and complex, involving numerous stages, stakeholders, interactions, and variables. But B2B selling also is equal parts data science and relationship building. “The art ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

ROI Rocket selects Qualtrics Edge Audiences as its synthetic panels partner; Qualtrics selects ROI Rocket as B2B data provider for Edge Audiences' Synthetic AI model DENVER, Jan. 15, 2026 /PRNewswire/ ...

Independent Analyst Report Cites 6sense Among the Most Innovative B2B Intent Providers in the Market 6sense®, the leading platform revolutionizing B2B revenue generation, today announced that ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...

A commissioned study conducted by Forrester Consulting on behalf of Radius revealed B2B marketing organizations that strategically use predictive analytics outperform other organizations that use more ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

MADX, a London-based AI SEO agency, earned a 2025 Global Recognition Award for outstanding client service, impactful research ...