The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport.

The world No. 1 is seeking a third Australian Open title in a row. This is what makes her the best player in the world.

American Madison Keys dethroned Aryna Sabalenka to become the oldest first-time winner of the women’s singles title at the Australian Open.

Keys, ranked 14th and seeded 19th, prevented Sabalenka from earning what would have been her third women's trophy in a row at the Australian Open — something last accomplished by Martina Hingis from 1997-99 — and her fourth major title overall.

Madison Keys of the U.S. celebrates after defeating Iga Swiatek of Poland in their semifinal match at the Australian Open tennis championship in Melbourne, Australia, early Friday, Jan. 24, 2025. (AP Photo/Vincent Thian) AP

American Madison Keys upset top-ranked Aryna Sabalenka 6-3, 2-6, 7-5 to win the 2025 Australian Open. This win gives Keys her first ever Grand Slam title at the age of 29.

The Madison Keys who will play two-time defending champion Aryna Sabalenka for the title at the Australian Open on Saturday night is not the same Madison Keys who was the runner-up at the U.S.

Madison Keys wrote three short words on the camera lens after her victory against Iga Świątek at the Australian Open: “Oh my god.”

It has not started 2025 in the best way for the Russian tennis player, who, due to her Australian Open forfeit, has seen the top 10 of the WTA Ranking recede further.

Australian Open women's champion Madison Keys has returned to her career-best ranking and joins three other American women in the WTA top 10, while men's champion Jannik Sinner maintained his significant lead atop the ATP list.

Madison Keys has been through her fair share of gut-wrenching losses and injuries over her 15-year career. But her hard work and earnest perseverance was finally rewarded in spades at the.