Apple has reportedly shown an interest in buying media giant Warner Bros., likely to add its content to Apple TV. But there's competition, with Amazon and Paramount also in the race.

Warner Bros. Discovery, the owner of HBO, CNN and other streaming and studio businesses, said Tuesday it is putting itself up for sale.

With access to Washington and deep pockets, David Ellison's Paramount Skydance is the top contender to buy Warner Bros Discovery.

The Paramount Skydance CEO is “undeterred” after WBD rebuffed his first three offers, sources say, and Ellison’s allies are privately arguing he’s the only buyer who’d pass muster with Trump administration regulators.