Against a rapidly changing current in the TV revenue stream, Texas Rangers ownership set out a year ago to navigate the narrowest of channels, one that allowed them to widen their audience, without substantially emptying their pockets.

On Monday, the Texas Rangers announced the creation of Rangers Sports Network (RSN). The company will produce and distribute all of the team's television broadcasts for the upcoming season. Distribution is the keyword as local stations will vie for a chance to snag the Rangers' local TV rights.

It’s all about the “R.” What used to stand for “regional” in the RSN acronym now stands for “Rangers,” as in “Rangers Sports Network,” the newly created media venture that will produce and distribute the team’s games and potentially other content.

The Texas Rangers today announced the formation of a media venture called Rangers Sports Network. This move seemed to be an inevitability, given the indications all offseason that the Rangers were going to be opting to do their own thing rather than join an existing regional network.

The Rangers have created their own regional sports network. Read more about the team's TV setup at MLB Trade Rumors.