With consumption peaking and competition bubbling over, brands like Coca-Cola, PepsiCo, and the newly revitalised Campa Cola are pulling out all the stops to dominate fridges, shop shelves, and ...

According to Thakkar, “Fifty million households are already on CTV and the next wave is coming fast.” He explained that around 10 per cent of India’s 500 to 600 million smartphone users form the ...