“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...