This premier event will bring together brand leaders, marketers, and innovators to explore fresh insights, actionable strategies, and real-world examples for connecting with today’s evolving consumer.

Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency.

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally ...

Discover how top brands build cultural fluency to drive growth. Download the B-CFQ Report for insights into consumer resonance and brand performance.

The multicultural marketplace is not just expanding – it’s transforming the very core of consumer behavior in the U.S. Today, multicultural Americans make up 43% of the population and are projected to ...

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

of Americans are willing to share their birthday with a brand in exchange for a special reward, gift, or discount. American celebrations are evolving fast. From scaled-back weddings to birthday months ...

As economic uncertainty lingers, U.S. consumers are adjusting their wallets—and their priorities. New research reveals shifting patterns in household spending that signal both caution and confidence, ...

Discover how diverse consumers view Gen AI. Learn to build trust with ethical, personalized strategies using insights from Collage’s latest research.

Segment-Based Drivers of Cultural Change in America reveals how four key segments—Black, Hispanic, Asian, and Gen Z consumers—are each playing a unique role in influencing mainstream culture. Whether ...