David is a freelance writer and event host. He launched Mobile Marketing Magazine in November 2005 and edited it for 18 years before returning to a freelance career in December 2023. He was also the ...

Shumel has been working in app marketing since 2015, starting out agency-side at Fetch and later at M+C Saatchi Performance. He went on to found his first startup, Appsumer, which focused on solving ...

Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ...

Mobile apps are big business and companies spend significant advertising budgets on increasing app installs. In 2022 alone, ...

"Every year, we say it’s the hardest year to grow an app," Flo Health CEO Dmitry Gurski joked to a packed house. "But after 16 years, I’m convinced: it ...

AIBY, a leading American co-founding company in the mobile app industry, has announced the launch of EpicScale, a new publishing company dedicated to ...

The mobile app space in the US just fundamentally changed. On April 30, 2025, U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple violated her 2021 injunction by continuing to restrict how ...

A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

App store optimization companies can contribute to effective efforts when trying to get mobile apps noticed in the crowded app stores. If you’re an app owner or marketer aiming to boost app visibility ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...