With sunny skies and no school, there is plenty of time and reason to play outside. Whether it is in the sandbox, the pool, ...

In the Toys’ Creative Center, revenue dipped $18.6 million to $322.3 million in Q2, down 5.5%, as gross product sales fell ...

Nintendo highlights the new controls of its Nintendo Switch 2 system with two new releases. With compatible games like Mario ...

The M.A.S.K. collection reboots the Kenner line from the ‘80s with an updated range of action figures and vehicles, including ...

Each action figure comes with a laser light beam weapon and armor that has a special, photo-sensitive target on its chest.

At The Toy Association, we couldn’t be more excited to welcome our global community to El Segundo this year for two milestone ...

ASTRA’s 2025 Marketplace & Academy in San Antonio was truly action-packed and quite the adventure. Of course, the River Walk provided a beautiful backdrop, but from the opening meet-and-greet to the ...

Eleven has partnered with Mattel’s Hot Wheels to bring fans this limited-edition die-cast car. It features 7-Eleven branding on a classic Hot Wheels car.

If one of those products causes harm, the toy company (and the factory partner, the retailer, and potentially anyone in the ...

Miniso has opened its latest flagship store on Swanston Street in Melbourne, marking the company’s second flagship opening in ...

Thanks to a burgeoning trend in toys and games, however, anyone can grow a sunflower, and it always thrives. Call it natural.

Fire, Ice, Earth, and Tech clash in electrifying multiplayer battles that evolve with every move. Players can adapt, ...