Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

The answer, it seems, is by relying heavily on his longtime right-hand man, Jared Birchall. Birchall’s role, as he reportedly ...

As Target deals with an ongoing boycott, CEO Brian Cornell's meeting with Al Sharpton in a move that could put further ...

Streamers take the brunt of the internet’s name-mocking: Are you a Hulu, Tubi, or Fubo subscriber? But AI companies are just ...

The Japanese architecture studio and manufacturer behind this 3D-printed train station show how to build both beautifully and ...

There are no overt religious references in Superman comics. But over eight decades, he’s been viewed as a divine entity, a savior figure — his sacrifice Christ-like, his will to lead as strong as ...

Through trial and error, I've developed what I call the "Trust Triangle" approach to building a sustainable probiotic ...

Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

True success requires antifragility, the ability to grow stronger in the face of volatility, uncertainty, and adversity.

A landmark court ruling in the U.S. sets the stage for a global reckoning with Google’s role in the digital economy.

Real estate investor Tom Liravongsa is documenting his ambitious renovation of a historic tower—floor by floor.