In the age of the creator economy, brands are rethinking who truly drives impact—celebrities with global recognition or influencers with deeply engaged ...

The Winter Olympics are scheduled to take place from Feb. 6 to Feb. 22, 2026, bringing together athletes from around the world to compete across venues in ...

Al-Futtaim IKEA has concluded a regional marketing campaign that brought together artists from the United Arab Emirates, Qatar and Oman to reinterpret the ...

In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the broader media ...

Finch Performance Marketing has acquired Wizard Marketing, a digital agency known for its technical SEO capabilities, in a move aimed at integrating paid and ...

AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to ...

Digital technology is set to redefine family life in the United Arab Emirates, with 92 percent of residents believing ...

The Middle East Public Relations Association (MEPRA) has announced a new regional leadership team as it marks its 25th ...

This year, fashion retailer Guess became the first brand to feature an AI-generated model created by London-based AI marketing agency Seraphinne Vallora in ...

Saudi Arabia–backed mobile game publisher Scopely has confirmed that it used generative artificial intelligence to produce at least one advertising asset for ...

In the GCC alone, the influencer marketing market is expected to reach $315.5 million in 2025 and grow at a 13.9 percent CAGR between 2026 and 2032, hitting ...

Amazon.com Inc. reported strong advertising and cloud growth in its latest earnings, but plans for sharply higher capital expenditures unsettled investors, ...