NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...

No Ordinary Love’ campaign takes a literary turn that alternates between the perspectives of both partners.

From pithy social posts to epic films, the best advertising showed good range this week.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

The short-term benefits of long-term thinking.

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Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

As agencies plan to send fewer employees to Cannes Lions this year due to the economic slowdown, Ad Age provided a guide to ...

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

Google showed how AI churns out media planning and buying ideas in Display and Video 360. (Google) By: Garett Sloane ...

Some execs are skipping the festival, while agencies are prepping their green card and visa holders for potential issues.