Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

From pithy social posts to epic films, the best advertising showed good range this week.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

The short-term benefits of long-term thinking.

See Alex Prager and BBH’s campaign for clothing brand F&F, Confused.com’s helium people and Lamine Yamal’s first ad for Beats.

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LinkedIn focused its pitch to advertisers on its range of video ad tools for B2B brands looking to target largely young ...

CEO Britton Upham and Chief Creative Officer Tim Roan discuss the Good Job Trophy and why the industry needs more camaraderie ...

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

Media companies are prioritizing time spent and audience engagement over traffic and subscriber growth to drive loyalty and ...