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Roku Stock Surges on Amazon Partnership
Streaming stock Roku Inc (NASDAQ:ROKU) was last seen up 10% at $81.88, after the company announced a deal with Amazon.com (AMZN) to create a connected TV footprint. Combined, the two companies cover an estimated 80 million connected-TV households, and marketers will now be able to use Amazon's ad-buying system to reach that merged audience.
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Advertisers win by reaching a larger audience. Consumers win by seeing fewer repeat ads. Amazon and Roku win by taking a step ...
Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...
Amazon Ads and Roku team up for exclusive access to 80M U.S. CTV households. Boost your reach on major streaming apps.
Roku has announced today that it’s rolling out new upgraded versions of its own-brand TVs that claim to deliver a range of ...
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Roku is experimenting with a new homepage that aims to make it easier to jump into your favorite apps and discover new things ...
Live TV and Featured Free have been moved from the sidebar into the main grid to make them more obvious; Roku says that these ...
Sarepta Therapeutics falls sharply after suspending shipments of Elevidys for infusions in non-ambulatory patients because of ...
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