Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in the country under a licensing deal. The app was banned in 2020 by the govern

Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.

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Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Chinese fast-fashion retailer Shein has re-entered the Indian market through a partnership with Reliance Retail, nearly five years after its ban in 2020. The new app, named Shein India Fast Fashion, will initially deliver only in Delhi NCR, Mumbai, and Bengaluru but is planning for a nationwide expansion.

"Shein makes India comeback via strategic deal with Reliance" was originally created and published by Retail Insight Network, a GlobalData owned brand.

Shein has partnered with Reliance Retail, owned by Mukesh Ambani. The Shein India Fast Fashion app is now accessible on both Google Play Store and Apples App Store.

The app is available on Android and iOS, initially catering to customers in New Delhi, Mumbai, and Bengaluru, with a nationwide rollout planned soon.