Advent-backed consumer insights company NIQ Global was valued at $6.1 billion as its shares dipped 3.6% in their NYSE debut on Wednesday, marking a rare setback in an otherwise strong stretch for initial public offerings.

Shares of NIQ Global Intelligence (NYSE:NIQ) closed down 9.5% on its first day of trading on the New York Stock Exchange after opening 4.2% below the offering price in its IPO debut. The research and analytics company offered 50M ordinary shares and aimed to raise $1.

NIQ Global Intelligence, which is backed by Advent International and KKR, has gone public after pricing its 50 million shares at $21 per share. Headquartered in Chicago, NIQ is a consumer intelligence company. The stock began trading on the New York Stock Exchange on July 23, 2025 under the ticker symbol “NIQ.”