Nielsen Media Research, which has for decades been the gold standard for valuing spot rates for TV ads, finally is seeing some serious competition.

The Fox News Channel led all broadcast and cable networks in primetime viewership during the week of July 14 through July 20, ...

Four well-known syndicated research companies, widely used by the advertising and media industries, are undergoing widespread changes. This comes at a time when the industry is relying on reliable ...

Nielsen Media Research, the company that provides TV ratings, launched its rating tool, Local People Meters (LPMs), three years ago. But broadcasters insist the figures are not measuring minority ...

Nielsen Media Research is preparing to offer data for the first time on how many people are tuned in during the commercial breaks. IE 11 is not supported.

Nielsen Media Research is owned by the Dutch media company VNU NV. Arthur C. Nielsen’s son, the last family member to work at Nielsen Media Research, retired several years ago.

Nielsen is changing the way it measures TV shows to reflect new technologies and expanding beyond TV audience measurement into streaming video, social media, mobile and video games.

The research further highlights the unchanging reach of a media mix, even with substantial increases in CTV and digital, suggesting that such adjustments do not effectively expand the audience base.

Nielsen Media Research has added a new dimension to its systems of tracking TV programming and the viewers who are tuning in. The organization has launched Gracenote Inclusion Analytics, set to ...

YouTube took the largest haul of audience of any single platform during the month of June amid a record month for streamers, according to new data from Nielsen Media Research. The video platform ...

Nielsen Media Research aims to measure “time-shifted and place-shifted Written by Donna Bogatin, Contributor June 16, 2006 at 6:12 a.m. PT.