MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

Political news network MSNBC will rebrand to MS NOW as Comcast’s NBCUniversal prepares to spin off several media brands into a new company called Versant,

MSNBC announced on Monday that it would change its name to MS Now later this year. The name stands for My Source News Opinion World. This rebrand is part of a move by MSNBC parent company Comcast that began last November to spin off cable television networks.

The change, announced on Monday, comes as MSNBC has been building its own news division, as NBC News will no longer be a sister outlet following the spinoff. MSNBC and other Comcast cable networks will be part of a separate company, Versant, led by Mark Lazarus.

MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as part of Comcast's spin off from NBC Universal.

MSNBC is rebranding to "MS NOW" and is getting a new logo. Employees are buzzing about what the rebrand signals for the cable network's future.