As AI agents move from sidebars to the heart of the web experience, brands will need to rethink trust, data, and discoverability in a new era of marketing.

Perplexity, the startup behind the AI “answer” engine, has just launched its own web browser. The browser, called Comet, incorporates Perplexity’s AI search tools and assistant in a way that CEO Aravind Srinivas says “transforms entire browsing sessions into single, seamless interactions.”

Learn how the Perplexity AI Comet browser combines Chrome familiarity with cutting-edge AI to redefine your online experience. The AI browser

"While Chrome maintains its dominant share, these experiments indicate a strategic curiosity toward agent-led, context-aware alternatives that challenge the conventional search-to-click paradigm. This is no longer a browser contest,

I’ve been covering AI a lot at The Verge, and I’m excited to start sharing some of the conversations I regularly have with leaders in the space here. The plan is for each episode to focus on a specific theme, from the rise of deepfakes to how AI is reimagining the browser.

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OpenAI will reportedly release its own web browser, putting it in position to challenge Google’s long dominance in web search. Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI.