TikTok has reached a deal that will allow it to keep operating in the United States, with a majority American-owned joint venture, but the terms could change the algorithm for users in the U.S. The ...

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...

This WSJ video investigation reveals how the video-centric social network is so good at figuring out interests you never expressly tell it.