Learn about the evolution of Customer Data Platforms (CDP) and their significance in modern marketing strategies.

IBM's tie-up with S&P Global integrates watsonx AI into supply chain tools, promising smarter, faster decision-making for enterprises.

The biggest barrier to AI in customer experience success isn't technology sophistication—it's data fragmentation. Learn how ...

Learn how Slack conversation data can be used to feed AI agents with the right context for better results, thanks to new ...

SAP's share price performance has been quite disappointing, albeit not as dire as those of some of its peers. Click here to ...

The ERP provider linked its Business Data Cloud to the hyperscaler’s BigQuery platform with more integrations to follow, the ...

As AI transforms product discovery, brands must invest in CRM to maintain customer relationships and drive loyalty beyond the ...