Volkswagen is hoping to recreate the magic of 'Drivers Wanted' by reimagining the campaign for 2026 with a Super Bowl ad.

Volkswagen is spending Super Bowl money to tell America it wants “Drivers Wanted” again, but […] ...

Through a series of social posts with embedded clues, Volkswagen is inviting a new generation of drivers to live life in the driver's seat and rewarding their curiosity. The clues direct audiences to ...

VW's U.S. sales fell 13 percent in 2025, so the campaign will feature the whole lineup, including a vehicle that is not available as a 2026 model.

Back in 1995, Volkswagen came up with a slick advertising campaign with its "Drivers Wanted." It helped the company sell millions of its vehicles without trying to reinvent the wheel.

Volkswagen of America today announced the launch of a bold new chapter for Drivers wanted®, reimagining a defining part of Volkswagen's creative history for a new era. Debuting ahead of the Big Game, ...

Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving.

Volkswagen joins the very limited lineup of automakers that will air commercials during the Super Bowl LX. This is their ad ...

Volkswagen has launched a new online game offering prizes that include a 2026 Golf GTI. The initiative forms part of the brand’s revived Drivers Wanted campaign – a slogan that dates back to the 1990s ...

Volkswagen’s 2026 Super Bowl ad references the nostalgic “Drivers Wanted” campaign from the 1990s. The ad features a vehicle ...

Volkswagen invites a new generation to live life in the driver's seat with its new 'Drivers wanted' campaign A 30-second version of "The Great Invitation: Drivers wanted" will debut in the second half ...

Volkswagen of America is bringing back its iconic and well-known “Drivers Wanted” campaign theme. The original campaign was developed by Arnold Communications in the late 1990s. The reimagined ...