Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Taylor Swift has shared a playful new nickname for her future husband, Travis Kelce. “The Life of a Showgirl” singer revealed ...

Taylor Swift just released a two-part extended version of "Opalite" music video—but not on YouTube. Here, how to view them.

Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

After Taylor Swift released her music video for "Opalite," starring Domhnall Gleeson as her love interest, the singer shared ...

EDM musician Chris Lake revealed how Taylor Swift’s fiancé Travis Kelce was responsible for bringing the “Opalite” remix together and shared the NFL star’s thoughts on the final song.

The US singer’s return to the summit follows the release of her Opalite music video, featuring stars including Cillian Murphy ...

Fans are buzzing with speculation about Taylor Swift and Travis Kelce's upcoming wedding, fueled by Jason Kelce's six-month ...

Taylor Swift’s move toward EDM gained momentum after Travis Kelce privately encouraged DJ Chris Lake to remix “Opalite.” ...

One week ago, Taylor Swift released the next single off her The Life of a Showgirl album—but in a less traditional way. The ...

Taylor Swift has a newfound love of EDM, and the Swifties can thank fiance Travis Kelce for that.On Friday, February 13, DJ ...

Taylor Swift is toasting her sixth UK Number 1 single as Opalite vaults 12 spots to the top following the release of its celebrity-filled music video and 7” vinyl last week.