Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

Before the performance, which one fan called a "heavenly" cover, Mumford introduced Swift's "Cowboy Like Me," as one of his ...

Swifties looking to expand their horizons should check out these five Taylor Swift-approved books, including new-age classics ...

The pair have been together since 2021 ...

Music has the power to bring people together, bring us to tears, or motivate us to get things done. When ...

Swift topped the global ranking off the success of “The Life of a Showgirl,” one of her most critically polarizing but ...

The artist has been presented with the award six total times her career for her record-breaking streaming, physical, and digital sales ...

The foiled plot led to the cancellation of three shows in 2024 that Ms. Swift had planned for Austria during her Eras tour.

Johnson's now-fiancé Connor Watkins popped the question at the finish line of the women's Super-G event in Cortina ...

"I never want to forget a single detail of this hysterical shoot," the singer said in an Instagram post ...

After Taylor Swift released her music video for "Opalite," starring Domhnall Gleeson as her love interest, the singer shared insight into creating the '90s-inspired video.