Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Taylor Swift has been named the IFPI Biggest-Selling Global Artist of the Year for 2025 – her fourth consecutive win and sixth time receiving the honor overall.

EDM musician Chris Lake revealed how Taylor Swift’s fiancé Travis Kelce was responsible for bringing the “Opalite” remix together and shared the NFL star’s thoughts on the final song.

Swifties looking to expand their horizons should check out these five Taylor Swift-approved books, including new-age classics ...

Before the performance, which one fan called a "heavenly" cover, Mumford introduced Swift's "Cowboy Like Me," as one of his ...

The pair have been together since 2021 ...

Swift topped the global ranking off the success of “The Life of a Showgirl,” one of her most critically polarizing but commercially successful albums.

The foiled plot led to the cancellation of three shows in 2024 that Ms. Swift had planned for Austria during her Eras tour.

"I never want to forget a single detail of this hysterical shoot," the singer said in an Instagram post ...

Kelce inspired Chris Lake's new EDM version of the track ...

After Taylor Swift released her music video for "Opalite," starring Domhnall Gleeson as her love interest, the singer shared insight into creating the '90s-inspired video.