Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Taylor Swift has been named the IFPI Biggest-Selling Global Artist of the Year for 2025 – her fourth consecutive win and sixth time receiving the honor overall.

Swift leads the IFPI's rankings for a sixth time overall, outperforming Stray Kids, Drake, Billie Eilish and Bad Bunny.

The artist has been presented with the award six total times her career for her record-breaking streaming, physical, and ...

Swift topped the global ranking off the success of “The Life of a Showgirl,” one of her most critically polarizing but commercially successful albums.

Social media’s impact isn’t merely limited to consumers; it extends to artists themselves. Audiences feel entitled to consistent new releases of media, and artists feel the pressure to keep up. To ...