Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Three candidates have emerged as Super Bowl 60 halftime-show performers: Adele, Taylor Swift, and Miley Cyrus. All three are ...

From Taylor Swift to Burna Boy, here's why several music stars are spending millions of dollars to buy back their catalogue.

The most obvious suggestion is Taylor Swift, who is engaged to Kansas City Chiefs tight end Travis Kelce. The Chiefs have made two Super Bowls since they started dating, and if Kansas City makes it in ...

Musician Taylor Swift pre-recorded a message for athletes that debuted during the Milano Cortina Winter Olympics Opening Ceremony.

Elmo had a bone to pick with Taylor Swift after the premiere of her star-studded “Opalite” video appeared to feature one of ...

Taylor Swift dropped the music video for The Life of a Showgirl’s “Opalite” Feb. 6 and it is a star-studded affair, with special appearances from Domhnall Gleeson, Graham Norton, Greta Lee and more.

NFL ratings have been up throughout the season, a good sign for Sunday's matchup between the Seattle Seahawks and New England ...

Taylor Swift was spotted hanging out at Jack Antonoff's Grammys after party! The singer wasn't in attendance at the 2026 Grammy Awards themselves. FYI, Taylor's hit album, The Life of a Showgirl, will ...

After Travis Kelce and his fiancée, Taylor Swift, skipped the Grammy Awards, the pop star surprised fans by attendign an ...

Taylor Swift is usually one of the most familiar faces on the Grammys red carpet. But the pop star was absent from last night’s awards show for a simple reason: she was not up for any nominations this ...