Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Swifties looking to expand their horizons should check out these five Taylor Swift-approved books, including new-age classics ...

Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

The Foo Fighters' latest album, is an emotional tribute to their late drummer Taylor Hawkins, with Dave Grohl opening up ...

Social media’s impact isn’t merely limited to consumers; it extends to artists themselves. Audiences feel entitled to consistent new releases of media, and artists feel the pressure to keep up. To ...