PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.

Get ready for a glamorous NYE look inspired by my mom! In this video, I showcase a deluxe glam makeup tutorial featuring a ...

This Video Shows A Full Review Of Tarte Cosmetics Ultra Creamy Concealers Demonstrating How To Apply Them For A Smooth And ...

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...

This interview was originally published in April 2025. Nicola Peltz Beckham —model, actress, and professional skincare ...

Vanessa Lawrence's second novel explores how a self-made entrepreneur builds a brand and then falls from grace.

Whether you’re after an everyday glow or full drama for a night out, MCoBeauty’s Ultra-Luxe Eyeshadow Quad and Powder ...

It's so popular, one tube sells every four seconds globally.

We just found a rare deal on the bestselling Shape Tape Concealer from tarte. Act fast, because now's your chance to grab a tube for 40% off!

Tarte Cosmetics founder Maureen Kelly opens up exclusively about the makeup, marketing and misconceptions that have kept social media on its toes for 10 years.

Pro MUA Carolina Gonzalez works with Sabrina Carpenter, Alessandra Ambrosio, and Ashley Park. Now, you can learn her tips and ...

Makeup artist and social media star Erica Taylor joins TODAY’s Jenna Bush Hager and Sheinelle Jones to share beauty tips and techniques for a flattering look at any age, including using eyeshadow, ...