Lotus Makhana set a new benchmark in the snacking industry with an extravagant product launch event held at Taj Santacruz (Mumbai) recently. The event was attended by top professionals from modern ...

From witty billboards to festive packaging and social media takeovers, quick commerce platforms are going all out this ...

Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in ...

A single-judge bench of justice Manish Pitale directed the court receiver to file a report on whether Haji Ali Fresh Fruit Juices continued to use the “Haji Ali” name despite being directed not to ...

Netizens are going gaga over the quirky campaign where Swiggy featured Bollywood actor Tushar Kapoor in the advertisement to ...

While these platforms earlier spent Rs 400-450 for acquiring a customer, that has now increased to upwards of Rs 800, an executive at a digital marketing firm said. In performance marketing, ...

As the brands pitch their products on the show and the 'sharks' give them a try, you can have those same products delivered ...

This award recognises India’s top data scientists and their achievements in the machine learning and analytics industry.

The film highlights the idea that love isn’t just for your significant other but for everyone who holds a special place in ...

The campaign draws on nostalgia while incorporating a contemporary approach to marketing. Swiggy Instamart has previously ...

Swiggy Instamart’s contribution margin dropped to -4.6% during the quarter under review (Q3 FY25) from -1.9% in the preceding ...

India is OpenAIs second-largest market, with users tripling in a year, company CEO Sam Altman said. This and more in todays ...