Lotus Makhana set a new benchmark in the snacking industry with an extravagant product launch event held at Taj Santacruz (Mumbai) recently. The event was attended by top professionals from modern ...

From witty billboards to festive packaging and social media takeovers, quick commerce platforms are going all out this ...

In an exclusive conversation with Inc42, Mobavenue CEO & MD, Ishank Joshi discussed the venture’s growth, its push into new ...

Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in ...

A single-judge bench of justice Manish Pitale directed the court receiver to file a report on whether Haji Ali Fresh Fruit Juices continued to use the “Haji Ali” name despite being directed not to ...

Netizens are going gaga over the quirky campaign where Swiggy featured Bollywood actor Tushar Kapoor in the advertisement to ...

While these platforms earlier spent Rs 400-450 for acquiring a customer, that has now increased to upwards of Rs 800, an executive at a digital marketing firm said. In performance marketing, ...

As the brands pitch their products on the show and the 'sharks' give them a try, you can have those same products delivered ...

This award recognises India’s top data scientists and their achievements in the machine learning and analytics industry.

Rustom Lawyer, Co-Founder and CEO, Augnito, talks to BrandWagon Online about his weekends, favourite vacation destination and ...

Marketers accustomed to fine-tuning audience segments and manually adjusting ad parameters are finding themselves in a new ...

The controversy stems from PhRMA's statement claiming the ad misrepresents the safety and efficacy of Hims and Hers' products and may violate marketing rules. Additionally, two US senators expressed ...